Full-time Employed / GUI Designer + User Experience Specialist / September 2008 – Current
As Nitor Group’s primary and often only designer Melissa’s conquered everything from creating simple infographics and diagrams to designing all corporate marketing materials, including promotional brochures, business cards, and conference exhibit booths. Designed, implemented and currently maintains multiple corporate web sites. Established branding guidelines, document and presentation templates, color palette plug-ins and design resource repositories enabling everyone in the company to easily maintain the corporate branding.
Most recently, with Nitor Group’s shift from an IT consulting services company to a product company, Melissa’s expanded her skill set to include SEO, SEM, content marketing, social media marketing, Google Analytics and Google AdWords to promote Nitor Group’s RosettaHealth product suite and their newest company web site, rosettahealth.com. Built with Squarespace’s CMS, Melissa designed and implemented custom HTML5, CSS3, and JQuery on the RosettaHealth web site and maximized built-in SEO, social media, and Google Analytics features. Melissa’s efforts improved the SERP rankings for the web site from SERP Pages 3 and 4 to the top of Page 1 within a few months.
Leveraging the breadth and depth of her knowledge, skills and experience Melissa provided successful design and user experience solutions to clients within the federal government and commercial sectors across varying project types and system architectures, working closely with the client, project team and end users as needed throughout the project lifecycle.
Federal government efforts have all focused on Health IT and the Department of Health and Human Services (HHS), including HHS’ Family Health History site and multiple projects supporting HHS’ Office of the National Coordinator’s (ONC) launch of the Nationwide Health Information Network (NwHIN) for which Melissa designed the initial branding logo. She also strategized, designed and implemented a Confluence-based NwHIN consumer website and team intranet, as well as the NwHIN Exchange Onboarding Collaboration wiki, Standards and Interoperability (S&I) Framework Browser, and other smaller web-based tools that supported multiple S&I contract teams.
Full-time Employed / GUI Designer / April 2008 – July 2008
Wireframed and designed the information architecture and look and feel for educational systems. Educated co-workers and management on UCD processes.
Full-time Employed / Web Developer + User Experience Specialist / November 2007 – April 2008
ATS acquired Number Six Software in November 2007. Melissa’s role, responsibilities, and client engagements remained unchanged as the UX Team Leader working on the redesign of the Veteran Health Administration’s MyHealtheVet web site.
Full-time Employed / GUI Designer + User Experience Specialist / January 2002 – November 2007
Lead the Number Six User Experience Special Interest Group (UX SIG) during its first year on a number of corporate initiatives, including: collaborating with internal process experts to refine and capture our integrated UX process as an OpenUP plug-in; collaborating with management to broaden UX capabilities and offerings across the company; introducing new methods and tools for performing UX-related tasks on projects; improving recruiting, on-boarding, and training of UX Specialists within Number Six; establishing standards for UX-related hardware and software; educating project managers and development team members on the value and necessary specifics of UX, and writing and presenting UX-related white papers. Assisted business development teams in developing RFP responses for UX-specific tasks and deliverables. Collaborated with technical leaders to design internal technical newsletter. Developed UI Process and XHTML Programming standards for all UI Designers across Number Six project teams. Expedited software development through enhanced user interface and usability requirements gathering, design, and construction processes. Successfully led corporate branding initiative; established and maintained brand identity and marketing style guides throughout Number Six for all corporate materials. Collaborated with Marketing Director to design various marketing materials for print and web. Redesigned corporate web site and successfully implemented use of Macromedia Contribute as content authoring tool. Art directed and supervised summer interns working on design-related marketing initiatives.
Participated in 14+ projects for clients such as Bureau of Alcohol Tobacco and Firearms, Bureau of Labor Statistics, Children’s National Medical Center, Fannie Mae, Master Matchmakers LLC, National Institute of General Medical Sciences, National Institutes of Health, Nuclear Regulatory Commission, United States Secret Service, and Veterans Health Administration. Designed and implemented successful user interface, information architecture and usability solutions for web-based applications and web portals utilizing tiered (MVC) and non-tiered architectures. Collaborated directly with project managers, development team members, clients, and end users as necessary during the project lifecycle. Worked closely with requirements analysts and stakeholders to elicit and validate functional and usability requirements. Created storyboards, wireframes, screen flows, navigation maps, paper and clickable prototypes, user interface specifications, style guides, and heuristic and usability reports. Developed and delivered CSS and clean, reusable, accessible XHTML components to project developers as JSP, JSF, and HTML files utilizing struts HTML tags, empty java elements, and JSP comments for developer instruction as needed. Designed and developed project-based graphics including logos, illustrations, diagrams, and content-supporting imagery as needed. Assisted in planning and conducting of usability tests with end users for a large, publicly available web portal. Improved recruiting and on-boarding processes for new UX Team members. Creatively directed project UX teams of up to 5 team members. Educated project teams and clients on the value of usability and how to successfully integrate UX processes and best practices into their project lifecycle.
Self Employed / Web Designer + Developer / January 2001 – October 2001
Full-time Employed / GUI Designer /September 2000 – December 2000
Expedited web page and HTML email creation through analysis and simplification of existing HTML code and creation of new design templates, graphics, and standards. Brought a high level of professionalism to the Sales and Marketing presentations through the creation of new design templates and original, client-specific presentations.
Self Employed / Web Designer + Developer / March 2000 – September 2000
Brought expanded knowledge of web development to the Design Department, assisting in their smooth transition from print media to the new Digital Media Group. Worked within team environment to develop website concepts, carrying designs from mock-up to final development and successful site launch through production of still graphics, HTML/DHTML coding within extremely tight deadlines.
Self Employed / Web Designer + Developer + Information Architect / June 1997 – March 2000
Consolidated over 10 independent websites into one comprehensive site consisting of over 15,000 pages utilizing global navigation and visual consistency. Collaborated with development team on information restructuring resulting in a 54% increase in pages accessed in comparison to prior year’s statistics. Created site structures and original graphics for annual conference and meeting sites, as well as publishing online press releases coinciding with meeting events. Created website graphics, standards and templates for use by over 100 internal and external societal departments and groups. Performed scheduled maintenance, routine and rush updates to website, and often managed more than six projects simultaneously within deadline. Assisted with maintenance of software and hardware within web development department through beta testing, providing possible solutions to technical concerns, as well as training other staff members on new software.
Full-time Employed / Graphic Designer / March 1995 – March 1997
Created fresh designs, illustrations and concepts for brochures, publications, promotional gifts, and annual conference displays while maintaining the image, advancing the outreach, and increasing membership of this large, non-profit, educational organization. Managed departmental hardware, software and supply inventory.